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 Medical device makers have found lucrative opportunities in attacking 
debilitating pain and other conditions that drugs have failed to treat, 
executives said this week. 
 
From severe depression to aching backs, aging joints and migraine headaches, the 
various implantable devices promise solutions for desperate patients whom 
medical science has so far been unable to help. 
 
Some of the biggest growth is expected to come in the field of implantable 
electrical nerve stimulators, which treat chronic back pain, epilepsy and severe 
depression. Executives at the Reuters Health Summit this week also said these 
products could one day offer hope to people suffering from obesity, Alzheimer's 
disease and a host of other conditions. 
 
"Neuromodulation is about pioneering entirely new uses and indications for 
devices," said Cyberonics Inc. Chief Executive Robert "Skip" Cummins. "If you 
look at our markets, they are all drug markets." 
 
The company's device for depression in patients who have not improved after at 
least four other therapies has been on the market for just three months. The 
product, which epilepsy patients also use, works by stimulating the Vagus nerve 
leading to the brain. 
 
Paul LaViolette, chief operating officer of Boston Scientific Corp., which sells 
a spinal cord stimulation device to treat severe back pain, said the 
neuromodulation market has already surpassed $1 billion and could one day rival 
the $5 billion-plus cardiac stent business as the technology is adapted to treat 
other medical conditions. 
 
"That's an area that has tremendous growth potential because its fundamental 
technology platforms can be broadly applied to ... chronic diseases that are 
drug-resistant today," he said. 
 
Boston Scientific, a leader in cardiology devices to treat clogged heart 
arteries, competes in the neurostimulation sector with Medtronic Inc. and the 
smaller Advanced Neuromodulation Systems Inc., which St. Jude Medical Inc. is 
acquiring. 
 
LaViolette said the industry is just now exploring a number of diseases that 
could benefit from neuromodulation therapy, such as migraine headaches, which 
Boston Scientific is focusing on next. "Each of these markets has the potential 
to be enormous," he said. 
 
Orthopedic device makers, meanwhile, are competing to develop versions of spinal 
implants that would require less-invasive surgery than traditional spine fusion 
while preserving the range of motion in a patient's back. 
 
Raymond Elliott, chief executive of Zimmer Holdings Inc., the world's largest 
maker of reconstructive joints, said no current drugs can remedy the level of 
pain that makes a patient elect to undergo surgery to replace a hip or knee or 
repair the spine. 
 
"There is not an alternative solution," Elliott said. "This is not something you 
can live with." 
http://today.reuters.co.uk/news/newsArticle.aspx?type=healthNews& 
storyID=2005-11-10T163459Z_01_FOR059425_RTRIDST_0_ HEALTH-SUMMIT-DEVICES-DC.XML 
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