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Toray Industries Introduces Water Purifier For Dialysis In India

Toray Industries Inc. Japan, global leaders in organic synthetic technology, polymer chemistry and biochemistry materials, is introducing the Torayvino polysulfone hollow fibre membrane filter water purifier for dialysis. The product provides 99.9 perr cent bacteria free mineral water. The product is now made available in India through AK Exports & Imports, Bangalore.

At the product launch across south India, Ashish Tibrawalla, head AK Exports & Imports stated, "Currently, there is a poor option of water purifier products in the country. Torayvino polysulfone hollow fibre membrane filter water purifier has a powerful water purification performance and is a reliable brand of household water purifier.

The product is compact, user-friendly, highly durable, ensures high filtration performance, Tibrawalla claimed.

The company has gone in for extensive research initiatives in water treatment membranes for the development of the water purifier developed on a medical technology used on artificial kidneys worldwide. The bacteria reduction performance test complies with the Japan Water Purifier Association (JWPA voluntary standards for water purifiers. The water filter media has been proven to remove close to 100 per cent of the indicator bacterium specified in the standards.

The filter media applied in the water purifiers is activated carbon, hollow fibre, membranes, reverse osmosis membrane and UV sterilizer. The membrane consists of macroni shaped fibre that has more than 400 billion micropores in its wall with the smallest measuring 0.1 micro metre in diameter. The multilayered micropores securely trap the microscopic impurities, red rust turbidity, coliform bacilli and protozoa, apart from removing the residual chlorine and chlorine odour commonly found in tap water.

Available in three models of counter top type, compact faucet mount type and digital version MK-202, the products are priced at Rs. 10,710, Rs. 3,530 and Rs. 5,050 respectively.

Accoridng to Yoshiyuki Sakai, general manager, Torayvino Deoat, Toray Industries, the aim of the company was to provide safe drinking water to consumers and in the process it could capture a major share in the water purification market in India.

The company has already kicked off its sales efforts in the eastern states of the country and will now focus on the southern states through 420 dealers and retail stores. They have chalked out plans to display their products in 800 stores in the south by 2007-08 and set up Torayvino centres in each metro.

(Ref : Chronicle Pharmabiz dated May 10, 2007)


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