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GE
Medical to make key components in India
Buoyed by its Indian
experience, the $8.4bn GE Medical Systems (GEMS) is moving to India
the manufacture of crucial components like computed tomography (CT)
detectors and magnetic resonance (MR) coils from Milwaukee, USA and CT
tubes from Buc, France. GE BEL (a JV between GEMS and Bharat
Electronics) will make CT detectors and tubes and GE X-ray will
manufacture MR coils in Bangalore.
"We are
expanding our facilities here, doubling the size of our production of
our component facilities, said Joe Hogan, President & CEO, GEMS.
The components part of GEMS is hardcore technology business. The
components we will now be making are sophisticated products. They go
into high-end, complex equipment. After a while we might be the only
center making these components for GEMS globally. At present GEMS
makes a part of the CT detector in India.
GEMS’ total asset
base in the country is around $50m currently. GEMS has a 40 percent
share of the Indian market. The Indian market for medical systems is
estimated at $315m. The company is focusing on the cardiology market
in India. According to Mr Hogan, "The need for expansion of the
cardiology segment in India is incredible."
India is a very price
sensitive market. Having figured that the market’s ability to
absorb, $1.5m Cath labs is limited. GEMS is looking to develop
products like C-arms and things like that at a lower price that will
still perform.
According to
estimates, in India, only five percent of the people in need of
cardiac care can afford it. GEMS sees an opportunity in this for the
country "to service other parts of the world." Said Mr
Hogan, "Your clinical capability in cardiology is good or better
than that available in other parts of the world. You should be able to
take advantage of that. You can get customers from neighbouring
countries to come here to have the surgery. This helps the market grow
and it will fund more growth in India."
[Ref: The Economic
Times]
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