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Export
& relish: Pharma readies its global guns
After software, it’s
now the turn of pharma companies to usher in the next export miracle
for India. According to an ICRA report, the country’s pharma exports
grew at a scorching pace of 27% compound annual growth rate (CAGR)
over the last 10 years, from 1991-2001. And this is just the
beginning. The next three years will see Indian companies step on the
petal, growing exports from Rs.8,750 crore in 2001 to Rs.17,000 crore
in 2005, the report said.
And industry honchos
fully concur with the fact that exports are changing the Indian pharma
industry’s fate. If one were to take the top 30 pharma companies
today, on an average 35-40% of their revenues come from exports, while
the figure is expected to touch 50% by 2005.
Says Ranbaxy India
regional director SK Kaul: "With Indian pharma companies changing
their track to an ‘industry out’ from the traditional ‘marketing
in’ strategy, the country’s pharma exports are expected to grow in
leaps and bounds in the coming years."
Nicholas Piramal India
chairman Ajay Pirmal, however felt that the growth rate of Indian
industry could be in the region of 15% in the short to medium term.
"There will be a big jump in the overseas sales of domestic
pharma companies in the off-patent products. However, not all
companies will be able to take advantage of the opportunities opening
up in the international markets", Mr Pirmal said.
Companies such as
Ranbaxy, Dr. Reddy’s, Cipla, Sun Pharma and Cadila which have
already made the switch to ‘industry out’ strategy have already
started reaping benefits. Al these companies have clocked impressive
growth rates in their exports over the last two-three years.
Adds a senior executive
of another domestic pharma major. "India can be the feeder
country for formulation products in the coming years, especially in
certain segments." Sources said patent-expired drugs and bulk
drugs will be the major segments, which could trigger higher growth
rates in the coming years.
While exports have been
growing at a compounded rate of about 35% in the last 2-3 years, the
domestic pharma market has seen only a single digit growth of between
8-9.5% during the same period. One reason for a healthy rise in
exports could be because of the higher price realisations in overseas
markets compared to the ndian
market, which is still very much price regulated.
Among the export
destinations of Indian pharma products, obviously US is the biggest,
and the ICRA report says that it is set to become bigger.
[Ref: The Economic Times – 25/9/02]
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